WireSift Technology Inc. — Cookie Policy
Last updated: June 11, 2025
WireSift Technology Inc. ("WireSift," "we," "our," or "us") uses cookies and similar technologies to operate wiresift.com (the "Site"), improve performance, and—where you permit—support analytics and future marketing activities. This Cookie Policy explains what these technologies are, why we use them, and how you can control them.
Relationship to our Privacy Policy
This Policy is part of, and incorporates by reference, our Privacy Policy.
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, remember preferences, analyse traffic, and show relevant ads. We also use similar technologies such as HTML5 localStorage, pixels, and JavaScript SDKs—collectively referred to as "cookies."
We group cookies into four categories:
| Category | Purpose | Examples We Use * |
|---|---|---|
| Strictly Necessary | Enable core functions like page navigation, load balancing, and security. These cannot be switched off. | __cf_bm (Cloudflare), session ID cookies |
| Analytics / Performance | Help us understand how visitors use the Site so we can improve it. | HubSpot (hubspotutk, __hstc, __hssc); Google Analytics 4 (may be implemented in future) |
| Functional | Remember choices such as newsletter-form progress, cookie consent status, or interface settings. | cookie_banner_dismissed, preference tokens |
| Marketing / Targeting | Deliver relevant ads or measure campaign effectiveness. Not active today, but we may add platforms such as Meta Pixel, LinkedIn Insight Tag, or Google Ads in the future. | *_fbp, *_li_fat_id (future) |
* Note: Actual cookie names may change over time. We update this table periodically.
Our pages sometimes include embedded content (e.g., YouTube or Loom videos) and third-party widgets (HubSpot forms, Calendly booking). These providers may set their own cookies, which are governed by their respective privacy policies.
| Option | How to Exercise |
|---|---|
| Cookie Banner | On your first visit you'll see a banner. Essential cookies load automatically. All other categories load only after you click "Accept all" or customise your preferences. |
| Browser Settings | You can block or delete cookies via your browser. Each browser's Help section explains how. Blocking may degrade Site functionality. |
| Analytics Opt-Out | To opt-out of Google Analytics specifically, install the Google Analytics Opt-out Browser Add-on. |
| Do Not Track | Our Site currently does not respond to the "DNT" header, but you may still use the methods above. |
We may update this Cookie Policy to reflect changes in cookies we use or legal requirements. The "Last updated" date at the top will change—please check back periodically.
Questions? Email info@wiresift.com or write to: